Verbal And Non-Verbal Expressions In Mulan Movie Advertisement

Khoirunnisa, Hilda (2022) Verbal And Non-Verbal Expressions In Mulan Movie Advertisement. Undergraduate (S1) thesis, IAIN Kediri.

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Abstract

This thesis focused on the analysis of verbal and non-verbal signs on Mulan movie posters, and the meaning of these signs. This study aims to find out the verbal and non-verbal expresseions in Mulan movie poster.This research data sources Mulan movie advertisement from websites on the Internet. The documentation method is used to collect data in this study. Then, the data collected was analyzed using descriptive qualitative methods. The purpose of this method is to know verbal and non-verbal expressions in Mulan movie advertisement. Theories applied in this research are the theory of Semiotics from Saussure (1983), the Verbal and Non-Verbal Signs theory of Dyer (1993), supported by the Color terms theory from Wierzbicka (1996).The results showed that the posters from the Mulan film had verbal and non-verbal signs. Verbal signs contained in the posters are between "Disney", "Mulan", "March 27", "IN 3D AND REALD 3D", "IN CINEMAS SOON", and the name of the actor. Non-verbal signs on the poster are images that include shape, physical appearance, body movements, activities, background, and color. These signs provide a lot of information about the movie Mulan such as the company that produced it, the title of the film, the date it was shown, the quality of the film, the characters in the film, and also the place settings of the film. Movie posters can be developed as materials to enhance students’ critical thinking and improve their comprehension through multimodal texts provided as their verbal and non-verbal media in learning reading. Besides, film or movies can be audiovisual tools for improving students’ reading skills through the subtitle and can be a teaching resource for innovative and attractive learning. Films or movies should be recommended since their usage provided many advantages for English teaching and learning the language. Their advantages as English learning materials and learning media are promoting motivation, providing new experiences, providing educational contents, giving cultural diversity knowledge, enhancing comprehension skill, and serving the authenticity of materials.

Item Type:	Thesis (Skripsi, Tesis, Disertasi) (Undergraduate (S1))
Subjects:	20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2004 Linguistics (Ilmu Bahasa) > 200405 Language in Culture and Society (Sociolinguistics)
Divisions:	Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris
Depositing User:	Hilda Khoirunnisa
Date Deposited:	24 Aug 2022 07:16
Last Modified:	24 Aug 2022 07:16
URI:	https://etheses.iainkediri.ac.id:80/id/eprint/5726

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