Ali, Yusril Miftah (2021) Ray Kroc Ways To Expand Mcdonald’s In The Founder Movie. Undergraduate (S1) thesis, IAIN Kediri.
![[img]](https://etheses.iainkediri.ac.id/style/images/fileicons/text.png) |
Text
932214717_prabab.pdf Download (2MB) |
|
Text
932214717_bab1.pdf Download (231kB) |
|
Text
932214717_bab2.pdf Download (238kB) |
|
Text
932214717_bab3.pdf Restricted to Registered users only Download (163kB) |
|
Text
932214717_bab4.pdf Restricted to Registered users only Download (510kB) |
|
Text
932214717_bab5.pdf Download (151kB) |
|
Text
932214717_daftarpustaka.pdf Download (167kB) |
|
Text
932214717_lampiran.pdf Restricted to Registered users only Download (634kB) |
Abstract
This thesis aims to find out the problem and ways to expand McDonald‟s found in The Founder Movie. The data is the strategy of Ray Kroc to expand McDonald‟s. This research used descriptive qualitative method in analyzing and describing the business ways in The Founder Movie. The researcher analyzed the data by following some steps, first was collecting the data, second was identifying the data, the third was analyzing the data, the fourth was describing the data, and the last was determining the conclusion. Based on the analysis, the researcher found that there are problems faced by Ray Kroc. The researcher also found the way of business strategy toward Ray Kroc‟s effort based on Rivai‟s theory. From the analysis, the results of the ways used by Ray Kroc to expand McDonald‟s market are Franchise, Quality Control, and Product Development.
| Item Type: | Thesis (Skripsi, Tesis, Disertasi) (Undergraduate (S1)) |
|---|---|
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES (inc : Akuntansi, Perbankan, Manajemen, Pemasaran, Pariwisata, dll) > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development 19 STUDIES IN CREATIVE ARTS AND WRITING (Studi Seni Kreatif dan Menulis) > 1902 Film, Television and Digital Media > 190299 Film, Television and Digital Media not elsewhere classified |
| Divisions: | Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris |
| Depositing User: | Mokamad Mahbub Junaidi |
| Date Deposited: | 18 Apr 2022 01:59 |
| Last Modified: | 18 Apr 2022 01:59 |
| URI: | https://etheses.iainkediri.ac.id:80/id/eprint/4201 |
Actions (login required)
 |
View Item |
