An Analysis of Illocutionary Acts Used in Food Advertisements on TV Commercials

Asyrofi, Muhamad Zen (2017) An Analysis of Illocutionary Acts Used in Food Advertisements on TV Commercials. Undergraduate (S1) thesis, IAIN Kediri.

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The language used in advertisement is simple, purposeful, and rich language style that influence the reader. Advertisements consist of three components, such as: text, image, and organization. The purpose of the advertisement is to persuade someone in order to follow the message delivered by the advertisement. Although the language is simple, but it has great meaning which is understood by the reader. The research is intended to find out kinds of illocutionary act are found in food advrtisements on the TV commercials and the function of illocutionary act in food advertisement on the TV commercials. The research method used in this study is descriptive qualitative. This research uses some food advertisements on TV commercials which have illocutionatary act to be analyzed as the data. The researcher shows some illocutions which have meaningful message in the advertisements. Then, the illocutions are analyzed based on their kind of illocution and utterance, according to Searle’s theory of illocutionary act and the functions of illocutionary act by leech’s theory The result of this research shows that food advertisements in the TV commercials have many kind of illocution. The sentence kind that are used to realise the illocutionary acts are representative, commisive, directive, and declarative sentence. The researcher find many kind of illocutionary acts which have meaningful message. There are 11 representatives, 1 commisives, 1 directives, 2 declaratives. And find some functions of illocutionary act that are 6 convivial and 9 collaborative. This research is expected to give some knowledge or information to people about the product, especially the customers. Knowing the mean and message of the advertisement, help them to be critical an choosing food product which appropriate in their life.

Item Type: Thesis (Skripsi, Tesis, Disertasi) (Undergraduate (S1))
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2003 Language Studies > 200323 Translation and Interpretation Studies
Divisions: Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris
Depositing User: Muh Hamim
Date Deposited: 21 May 2019 03:17
Last Modified: 21 May 2019 03:17

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