AN ANALYSIS OF ILLOCUTIONARY ACTS USED IN FOOD ADVERTISEMENT IN THE INTERNET MEDIA

KHOLIFAH, SITI (2015) AN ANALYSIS OF ILLOCUTIONARY ACTS USED IN FOOD ADVERTISEMENT IN THE INTERNET MEDIA. Undergraduate (S1) thesis, STAIN Kediri.

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Abstract

Kholifah, Siti, 2015. "An Analysis of Illocutionary Acts Used in Food Advertisements in Internet Media", Thesis, Tarbiyah, English Department, The State College for Islamic Studies of Kediri, Advisors: (1) Nur Afifi, M.App.Ling (2) Drs. H. Nur Akhlis, M.Pd. Key words: Illocutionary Act, Language Purpose, Food Advertisement The language used in advertisement is simple, purposeful, and rich language style that influences the reader. Advertisements consist of three components, such as: text, image, and organization. The purpose of the advertisement is to persuade someone in order to follow the message delivered by the advertisement, to buy and to consume it. Although the language is simple, but it has great meaning which is understood by the reader. This research is intended to find out how illocutionary acts is used in food advertisements in the internet media. Illocutionary acts is the focus of attention. The research method used in this research is descriptive qualitative. This research uses some food advertisements in the internet media which have many discourse and utterance to be analyzed as the data. The reseacher shows some illocutions which have meaningful message in the advertisement. Then, the illocutions are analyzed based on their social functions and the form of the utterances according to Searle's theory of speech act, felicity condition, and IFIDs. The result of this research shows that food advertisements in internet media have many social functions. The researcher finds many kind of illocutionary acts which have meaningful message. There are 6 directives, 2 commisives, I representative, I declarative. The illocutions are in the form of declarative form, imperative form and interrogative form. Based on social function of illocutionary acts, this study found 3 askings, 3 commanding, 1 offering, I assuming, I threating, 1 declaration, 1 requesting. Asking. commanding and requesting are kind of directive which are most found. The sentence types that are used to realise the illocutionary acts are statement, request, command, question, and imperative sentence.

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