AZIZAH, SITI MASKURIN (2015) THE ANALYSIS OF VERBAL EXPRESSION IN ADVERTISEMENT AT JAKARTA POST ON MAY'S EDITION. Undergraduate (S1) thesis, STAIN Kediri.
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Abstract
People have many ways to study about language. The people will easy to get the information about language. Not only used book are teacher give education, but the people can study with other ways is advertisement. Advertisement is a tool that is used by a company or organization to extend their quality of their products or services and persuade people to use them. Jakarta post is one of mass media can used. The writer gets some in formation from analyze the verbal expression based on Cooperative principle, kinds of advertisement and the structure of advertisement. On the Jakarta post on May's 2015 many kinds of advertisements to analyzes. The research design of this research is using descriptive qualitative. The descriptive qualitative is used because it is relevant to the research that the writer wants to do. The object of the research in this study is The Jakarta Post May's edition 2015. The data that is used by the researcher in this study consist of two kinds of data; those are primary data source and secondary data. The primary data consists of primary a source which is the verbal expression in Jakarta post itself. The secondary data used to completing the primary data. The writer gets from some references that relevant with the problem of the research. The object in this research is Jakarta post, and advertisement is used to analyze to find the verbal expression based on Cooperative principle. The function of this research is to give information about verbal expression in advertisement, and Jakarta post has so many functions to student. And news paper is one of mass media can used to study. After finishing this analyzes the writer have more information and education about the function of verbal expression for advertisement, and Grice's cooperative principle such as four maxims: maxim of quality, quantity, relevance and manner. About the verbal expression in advertisement agree with cooperative principle.
| Item Type: | Thesis (Skripsi, Tesis, Disertasi) (Undergraduate (S1)) |
|---|---|
| Subjects: | 20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2003 Language Studies > 200302 English Language 20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2004 Linguistics (Ilmu Bahasa) > 200401 Applied Linguistics and Educational Linguistics 20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2004 Linguistics (Ilmu Bahasa) > 200407 Lexicography (metode dan tekhnik penyusunan kamus) |
| Divisions: | Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris |
| Depositing User: | Magang PKl |
| Date Deposited: | 27 Jan 2026 02:24 |
| Last Modified: | 27 Jan 2026 02:24 |
| URI: | https://etheses.iainkediri.ac.id:80/id/eprint/20609 |
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