ISROIN, DEWI MUHASHONATUL (2018) An Analysis of Mood System and Transitivity Used in Fast Food Restaurant Slogans. Undergraduate (S1) thesis, IAIN Kediri.
![[img]](https://etheses.iainkediri.ac.id/style/images/fileicons/text.png) |
Text
COVER THESIS.pdf Download (373kB) |
|
Text
MY THESIS 2018 - BISMILLAH.pdf Restricted to Registered users only Download (894kB) |
Abstract
In the modern world, every company has the purpose to promote their product and slogan. Every clauses in slogans have meaning and function. The writer has a purpose to convey information, make a command or ask a question to the customers (reader). This research is intended to find out and to investigate what the mood system and transitivity are used in fast food restaurant slogans. This research design of this study is descriptive qualitative since the data are in the form of clauses which are explained descriptively. This research used nineteen slogans used in five fast food restaurant in Indonesia to be analyzed as her data source. Those are McDonalds’, KFC, Subway, Burger King and Pizza Hut. The researcher investigated, classified and analyzed mood system and transitivity used in fast food restaurants based on Halliday’s theory. The result of this study revealed that there are three mood system used in fast food restaurant slogans, namely declarative, imperative and interrogative. The most dominant types used is declarative mood which has the function is to give information or make a statements. It has relevance with the characteristic of slogans that is to attract the reader’s attention. While in transitivity, the research found three transitivity used in fast food restaurant slogans, namely material, mental and relational. The most dominant transitivity process is material processes, its means that all of the process which is happened in fast food restaurant slogans based on the writer’s point of view. The analysis of mood system and transitivity on the clauses can be seen by indicator such as the formula, the function or even the characteristic of each mood and transitivity.
| Item Type: | Thesis (Skripsi, Tesis, Disertasi) (Undergraduate (S1)) |
|---|---|
| Subjects: | 20 LANGUAGE, COMMUNICATION AND CULTURE (Ilmu Bahasa, Komunikasi dan Budaya) > 2004 Linguistics (Ilmu Bahasa) > 200401 Applied Linguistics and Educational Linguistics |
| Divisions: | Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris |
| Depositing User: | Muh Hamim |
| Date Deposited: | 29 Nov 2024 07:40 |
| Last Modified: | 29 Nov 2024 07:40 |
| URI: | https://etheses.iainkediri.ac.id:80/id/eprint/15949 |
Actions (login required)
 |
View Item |
