An Analysis of Hyperbole Expressions in Advertisements

Kurniasih, Nina (2017) An Analysis of Hyperbole Expressions in Advertisements. Undergraduate (S1) thesis, IAIN Kediri.

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2. CHAPTER I.pdf

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Hyperbole expression is one kind of figures speech that exaggerates thing with overstatement, sometimes hypebole expression used in advertisement. The purpose of the advertisement itself to persuade someone in order to follow the massage delivered by the advertisement, to consume it. This research is focused to find out kind of hyperbole in beauty product advertisements and also the function. In this research, the researcher uses descriptive qualitative approach in conducting this research. This research just take three kind of beauty product, they are facial foam, foundation, and cream. The data from internet through the beauty product official website. There are three ways of data collection those are observing, documentation and identifying the hyperbole expression. Than the researcher analyzed the data using two ways the first method is identity method (uses when the writer found hyperbolic word in the beauty product advertisement and than the writer compare to the actual context of the sentence) and the second is distributional method there is two kinds they are Inductive Method (analyzed data using theoritical concepts) and deletion method (to delet some words or pharases from the data to show the words or phrases are meaningful or not). The finding of this study There are seven types of hyperbole expressions, they are single word hyperbole indicate 29% , phrasal hyperbole get 14,3% than Clausal hyperbole 7%, for Numerical hyperbole get 21,4%, and than the Superlative 14,3% , Comparison 14,3% and last is Repetitation 0%, for the fungtions the researcher found four the function of hyperbole expressions that are to assure the quality of the product, than to indicate the good quality of the product, to show the characteristic quality of the product, the last is to make friendliness the reader. In conclusion, the advertisements mostly contain single word hyperbole form because single word is more economic than the other forms. The using of hyperbole expression is purposed to attract more attention from the readers, because an advertisement must be persuasive, noticeable and eye catching.

Item Type: Thesis (Undergraduate (S1))
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2003 Language Studies > 200323 Translation and Interpretation Studies
Divisions: Fakultas Tarbiyah > Jurusan Tadris Bahasa Inggris
Depositing User: Operator Repository
Date Deposited: 21 May 2019 00:44
Last Modified: 21 May 2019 00:44

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